Applicaa · Summer Term 2026

Admissions is about to get
a new team member.

Admissions, Unlimited.

The world has changed

The Evolution of Software

🗂️

Software

Human-driven

⚙️

Automation

Partially automated

🤖

AI Chat Bots

Reactive Q&A

👩‍💻

NOW

AI Agents

Autonomously intelligent

The question is not whether this shift happens. It's whether you lead it or follow.

What Makes an Agent Different

How is an agent different to a chatbot?

Identity

Knows its role, tone, and how to communicate with families and staff.

Memory

Remembers yesterday, last week, last term. Context builds over time.

Connected to the Right Data

Sees your real pipeline, applicants, and events. Not a separate tool.

Works on a Schedule

Does not wait to be asked. Pipeline scans, follow-ups, re-engagement: runs on its own.

Learns New Skills

New capability? Picks it up instantly. Events, nurturing, reporting: each a learnable skill.

You Stay in Control

It suggests, you approve. Nothing reaches a family without your sign-off.

Introducing Emma

Emma joins your team.

A new kind of colleague. She handles what the team never has time for and brings their best ideas to life, at scale.

👩‍💼
Head of Admissions
Strategy & decisions

🧑‍💼

Admissions Officer

Relationships & tours

📣

Marketing Officer

Campaigns & outreach

📊

Data & Reporting

Analysis & insights

✨

Emma

AI Agent — supports the whole team

24/7ProactiveConnected

supports every role — executes their ideas at scale

Responsible AI Rollout

We are launching Emma in careful phases

Each phase is proven before the next begins. No shortcuts with your families' data.

1. Emma handles support

May 2026

Replaces the existing chatbot. Answers staff and parent queries instantly using real platform knowledge. 24/7 availability.

2. Emma takes action

May 2026

Staff give instructions instead of navigating screens. Emma creates and manages Events, Meetings, Communications, Lists, and Reports.

3. Emma gets proactive

June 2026

Detects stalled applications, identifies patterns, and drafts hyper-personalised follow-ups to increase conversions. You approve before anything sends.

4. Emma supports applicants directly

Summer 2026

Families get instant, intelligent answers to their admissions queries. The right questions answered immediately; sensitive ones escalated to your team.

Trust & Security

Your data stays yours.

Built for schools. Built for GDPR. No compromises.

No training on your data

Your school's data is never used to train AI models. Full stop.

Human approval on every action

Emma never contacts a family without staff sign-off. You review and approve before anything goes out.

Full audit trail

Every action Emma takes is logged. Complete transparency on what was done, when, and why.

GDPR-compliant LLMs only

Emma uses models with EU-compliant data processing agreements. No data sent to non-compliant providers.

Pricing

Emma is an add-on to Admissions+

Emma will be available as a modular add-on to your existing Admissions+ subscription. Pricing will scale with your school or trust size.

💬

Questions?

Over to you. Ask us anything.

Thank you for joining.

We are excited to bring Emma to your team this term. Your account manager will be in touch with next steps.